Whole Foods has everything. We all know that. They also have the power to gentrify any neighborhood and turn it to the land of rich people. Example: when I moved to Washington DC and told my mom the name of my new neighborhood (Logan Circle) her first words were, “get some mace, and don’t leave your house at night.” My mom went to Georgetown in 70s and everything but that WASPy neighborhood was a scary place, she was being a mom. But with a Whole Foods down the block from my house it was a completely different story.
I’m mesmerized by bakeries, and that’s where you’ll find me if I get lost in a grocery store. I’m not concerned with all that other real food. And Whole Foods really goes all out. Cake, cookies, petit fours, literally every baked good. And even those you didn’t think you needed. After string at mini tarts for 10 minutes, obviously you need them all. And cupcakes. Some of their items come from local bakeries and some is baked in-house. For this adventure, I’m assessing the in-house products so thats the route I’m taking. Their pastry chef steered me in the right direction and even though they had 5 different flavors I went with their “most popular.”
First, we have chocolate (whoa, noticing a pattern here). The cake was dry, and extremely dense, but it did have good chocolate flavor. The frosting was intense, not quite full ganache but very deep chocolate flavor and thick and creamy. It actually wasn’t a bad cupcake, but it could have definitely used some more frosting. This would have helped offset the dryness from the cake. And also I really wanted more frosting.
Next up, we have Chocolate Berry. basically the same cake as before but with a whipped frosting and berries. The cake appeared moist and actually feels like it is, but it is still very dry. It still maintained an intense chocolate flavor, but way too dry. This is the cupcake that really discouraged me from Whole Foods cupcakes. On first glance the frosting was dyed slightly pinkish red, from the syrup that coated the strawberries. Not a fan. Strawberry syrup belongs at IHOP. Not cupcakeries. The frosting wasn’t actually frosting. It was straight up whipped cream. But there was no flavor to it. I’m pretty sure it was just heavy cream whipped up. It was bland and had absolutely no taste. Not impressed. The cake:frosting ratio was appropriate, but thats pretty much the only thing this cupcake has going for it. Between presentation, severely lacking frosting, and dryness, I really wish I had those moments with a lacking cupcake back. So the hunt continues.
Whole Foods – Columbus Circle
10 Columbus Circle
New York, NY 10019
First Bite: 1.5/5
Cake:Frosting Ratio: 4/5
First Bite: 2.5/5
Cake:Frosting Ratio: 3/5